Arthur F. Carmazzi

Principal Founder of The Directive Communication™ Organizational Development Psychology

Cultivating a Brand Centered Culture  dci
Aligning your Workforce to Live Your Organizations Brand Values

Training ROI
The Directive Communication Psychology Culture
Enhancement Process

Directive Communication™ (DC) is a foundation science of how people act and react to each other in groups, and how that relates to Productivity, Leadership, and Perception of the Organization they work for. Using this psychology in a Systematic Process to inspire alignment between the individual’s values, and organization’s Brand Promise. DC sets the emotional and decision-making base for optimizing brand directed attitudes and behavior.

The program is designed for “Key Influencers” chosen through the discovery process to specifically and positively direct enthusiasm toward Brand Alignment in the groups and teams they interact with.
Through Training and Projects, the program results in much of the staff and management making realizations that will positively influence their perspective of what “Brand” means to them and their daily activities, and, to enjoy work more and gain more fulfillment through “Being Brand Ambassadors.

This program takes the extra stride to create projects after each of the 6 one-day workshop segments that are designed to immediately IMPLEMENT and cultivate powerful perceptions that enable them to establish a Brand Centered Attitude from a self interest and development perspective.

This allows the creation of a Brand Centered Environment that reinforces brand alignment and passion.

Objectives for this Program
  • Complete 6 projects associated to building the foundations of a brand aligned culture in the organization
  • Get people within the organization to take ownership of the brand
  • Use Directive Communication Psychology to empower Key Influencers in taking roles that will develop and enhance their creative problem solving and leadership skills while bringing out the best in each other
  • Confront gaps in personal standards and use DC psychology with past and present experiences to make progress in filling those gaps.
  • Improve communication to influence customer emotion and improve brand loyalty, and develop brand centered synergies in the workplace.
  • Provide the framework for favorable attitudinal shifts, competence and motivation to promote brand alignment and proactive communication that encompass a comprehensive self and group support system for continuous improvement.
  • Establish a personal sense of fulfillment that ties an individual’s job, with the success of the brand promise it needs to deliver on.
  • Build a stronger sense of team and further develop team innovation and creativity
  • Learn the skills and complete projects to create a system to replicate attitudes related to brand alignment within the organization.
Methodology

The program is to be implemented by Arthur F. Carmazzi with the assistance of Directive Communication Certified Consultants.

Outline and Process of Initiative Elements


Brand centered corporate culture process

Part 1
The Discovery Module will consist of a series of interviews and information gathering sessions with a number of employees of the organization. These sessions will lead to a more thorough understanding of the existing culture of the firm and help identify some of the specific circumstances that require attention during the course. This will also be an opportune time to explain some of the objectives of the Brand Centered Culturing initiatives and participants will be exposed to many of the tools, techniques and strategies of Directive Communication.

Part 2
Strategic Planning analyses the information gathered, and presents HR and senior management with mutually agreed quantifiable outcomes during the program. Also outline and get approval for, the required support from management for its successful implementation.

The roles of leadership in improving organizational culture will be discussed and established. Specific strategies to catalyze brand alignment and make it congruent with organizational objectives will be established. An understanding of psychological process used during this program and the objectives of EACH project will be established.  

Senior Management’s role in this initiative is crucial

Elements of Organisational Change to become brand Centred

Part 3
Transformational Directive Communication Component to consist of 6 One-day training events. Simultaneously Senior Management will have 6 separate one hour coaching sessions to support the initiative.

These 6 One-day workshops apply the Directive Communication 3R protocol throughout the process:

Psychology of leading Change

Through the application of DC psychology and experiential methods, the initial one-day workshops are designed to stimulate and enhance cooperation and initiative at the mental level and begin the foundations for a Brand Centered Culture.

Organizational Development Process and workshops for brand centered culture

The reason this program is successful over other types of initiatives is that the psychological foundations are expanded by the employees themselves, not by management and not by consultants. Each of these Modules contains “Implementation Projects” designed to cultivate ownership and excitement within the ranks of your people.

The strategy is based on U.S. Special Forces PYOPS tactics combined with DC Corporate Re-Culturing strategies. When a core group has internalized “Directive Communication foundations” the psychological weapons of influence are systematically applied across the organization. The key influencers (core group attending the workshops) within the organization are simultaneously trained in “Force Multiplication” tactics.

From the core group, individuals create DC A-teams incorporating different organizational hierarchies (i.e. management, supervisors, front line, and support).  They then become the strike force that ignites culture enhancement from within, they are the force for the good of the organization. They gain a strong sense of purpose because they fulfilling their own needs through the organization, not just doing the job. Each participant can identify opportunities to lead, nurture the Communicator mind-set and take the action to apply their leadership skills.

DC provides the tools and systems by which individuals at different levels of personal commitment to the organization can become “Ambassadors of the Brand Centered Culture”. Alignment and service productivity are a combination of knowledge and passion.

 

Affects of Organizational Behavior

The interaction for the purpose of achieving higher personal standards and higher levels of living is cultivated through change in associations and beliefs about their environment and others. Culture and fulfillment are then established through the use of a common language (to be indoctrinated throughout the program) and simple sets of rotating actions to reinforce “Leadership attitudes” and greater fulfillment throughout the working day.

As systems and teams are created, a support structure for greater drive, higher emotional acuity, and a superior sense of purpose within the work environment is cultivated. Systems are set up so as to promote leadership drive and innovation for the well being of individuals and the organization’s mission.

Deliverables
  • Selected Participants will personally Feel Better about their work when acting in line with the orgainsation’s Brand Promise
  • Selected Participants will be able to apply Directive Communication Psychology to affect change in the behaviors and perceptions of work of small groups to affect a brand centered environment
  • Selected Participants will be able to assist staff to use more creativity in problem solving and take greater initiative to handle difficult situations.
  • Selected Participants will be able to use Directive Communication Psychology to cultivate rapport and influence the emotions and actions of themselves, stakeholders, subordinates, colleagues and suppliers
  • Selected Participants will have enhance skill levels in motivating people and enable individuals to get fulfillment and personal success from Brand Alignment
  • Selected Participants will have internalized Directive Communication Psychology communication skills that can be applied to excellence in effective cooperation, personal leadership, sales and marketing, and customer service
  • Selected Participants will be immersed in interactive exercises that will develop confidence and competence in the Directive Communication Discipline that is disseminated throughout the organization for the purpose of a brand centered culture.
  • Selected Participants will be able to use Directive Communication Psychology to apply brand centered strategies that will make work more fulfilling, rewarding and fun for their subordinates and the people they work with.
  • Selected Participants will be able to use Directive Communication Psychology to replicate what they have learned and apply tactics that multiply the effect of the program and projects within the organization to affect a brand centered work culture.
  • Selected Participants will be able to use Directive Communication Psychology to perpetuate the effects of their projects through the development of support teams throughout the organization as a foundation to affect long term culture of the organization.

Here are What Some Clients are Saying

It was a great seminar. Most beneficial to those want to have a fresh Impetus for life and transformation of their organization. Arthur was amazingly inspiring.
Ong Kah Kiat MSc (Soc & Org Psy)
Assistant Director
Military Security Department, Ministry of Defense

Arthur Carmazzi's Directive Communication is one of the best transformational courses I have attended. It has many practical applications and interactive exercises that scientifically illustrate how we can improve results and performance. Using this makes a big difference to motivate yourself and continually influence the behavior of the organization. I would recommend this to anyone wanting to make a difference.
Lance Tay
Deputy CEO
John Hancock Life Assurance

The program is an eye-opener and self discovery. Arthur is very inspiring, able to instill the emotional tools in me needed for making a change in my organization and in really connecting with people. He is also entertaining and educational which turn the program into an enlightening experience. This is a program which I highly recommend, excellence through experiential learning.
Khatimah Mahadi
Vice President
CitiBank (Malaysia)

‘Arthur F Carmazzi’s retreat for Nestlé senior management using his Directive Communication™ methodology really gave clarity to the implementation of our GLOBE initiative. He worked with our senior management team to establish foundations for a substantial change in our organization and really made the difference,’
Tengku Marina Badlishah
Group Corporate Affairs Manager
Nestlé Malaysia

Results
OD results $1.00 RESULTS Guarantee

If the program fails to meet the metrics mutually set in the strategy session, provided that all workshop participants complete their projects properly in the time allocated, then you (the client) pay only $1.00 plus expenses. If the set objectives are met or exceeded, then you pay for the consulting package in full plus expenses.
Timing and Fees
time
 Cultivating Superior Future Leadership will require 12 to 16 days over a 3 Month period (Timing may very depending on the size and complexity of the organization).
Schedule

Expenses include

  • Cost of materials (approximately US$45 per person participating in the workshop)
  • Training Venue in a 5 star hotel
  • Coach airfare within S.E. Asia (Business Class outside of S.E. Asia), and 5 star accommodations for 2 consultants during the training and visits
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Malaysia
DC Accredited Practitioner, Lily Lau
Mobile : (6012) 311 - 3961
Tel: (603) 6277 – 4734
Fax: (603) 6277 – 0043 
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