Leading a Brand Culture in your Organization

Inspiring Passion in the workplace by aligning Personal and Brand Values

This workshop identifies the strategies and psychological applications of creating a corporate culture where employees truly care about the organization and literally live the values it represents. Individuals like Jack Welsh and Richard Branson have built extraordinarily renowned brand driven companies through cultivating the “Right” culture.
This highly interactive workshop uses the “Directive Communication™” discipline to penetrate the emotional sphere of employee behavior and establish an environment of fulfillment and congruence with the organizations brand values. Employees are taken through a series of exercises leading to self realizations that enhance congruency in customer service, sales, leadership, and communications. The workshop cultivates the emotional and decision-making base for directing attitudes to be in line with the organizations Vision and Brand values.

Who Should Attend

CEO's, Managing Directors, Senior managers, directors, department heads, corporate communication managers, marketing managers, brand managers, consultants, and sales managers